Tuesday, September 29, 2026, 8:30 AM - 9:15 AM
| San Diego Ballroom A (Level 2, North Tower)
Description:
Navigating US-Mexico cross-border freight continues to offer immense potential, but also presents complex challenges. This session provides leaders an update and a practical roadmap to optimize operations and leverage new infrastructure, while addressing geopolitical trends, regulatory mandates, labor markets and other topics.
Moderated by Noi Mahoney, Cross-Border Reporter, FreightWaves
Learning Objectives:-
Engage with industry peers to build meaningful connections and cross-functional partnerships.
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Exchange diverse perspectives to brainstorm creative solutions and challenge existing industry norms.
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Translate session discussions into practical strategies and immediate takeaways for your organization.
Format: Panel Discussion
Topic Series: Leadership Series
Level: Advanced
Products: Accounting Hub, AI Portfolio, Appian, Connected Maintenance, Contracted Procurement, CoPilot, Dispatch Advisor, Expert Fuel, Fleet Hub, Freight Audit & Payment, Freight Marketplace, Freight Marketplace/ Freight Audit & Payment, Freight Procurement, Freight Sourcing, Freight Sourcing/Freight Procurement/Spot Freight, Freight Visibility, Fuel Dispatch, Innovative TMS, Mapping/ Mileage & Routing APIs, Market Insights, Network Insights, PC*Miler, Reveal, Road Call, Smart Workflow, Tender Evaluation, Time Slot Management, Real-time Yard Mgmt, Spot Procurement, TMT Fleet Maintenance, TMT Service Center, TMW.Suite TMS, Transport Assignment, Transport Assignment/ Freight Visibility, Transport Execution, Transportation Cloud, Trimble NEXT, Trimble TMS for Shippers, TruckMate TMS, TruETA, Vusion
Audience: CEO/Owners, CFO/Controllers, CIO, CTO/ Operations/ Logistics, IT/Business Tech, Operations, Owners/Operators, Technology Leaders, VP Transportation (Shipper)
Session Topic Tags: Market Trends and Insights