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Session Details

Monday, September 28, 2026, 10:30 AM - 11:15 AM  | San Diego Ballroom A (Level 2, North Tower)
John Atherton, Market Strategy & Innovation, Trimble, Inc.
Description:

A deep-dive into the economic indicators shaping the next decade. Panelists will debate the impact of current interest rates on CAPEX, shifts in consumer "last-mile" expectations, and how the "Next Economy" is fundamentally redefining the business models of carriers and brokers.

Learning Objectives:
  1. Engage with industry peers to build meaningful connections and cross-functional partnerships.
  2. Exchange diverse perspectives to brainstorm creative solutions and challenge existing industry norms.
  3. Translate session discussions into practical strategies and immediate takeaways for your organization.
Format: Panel Discussion
Topic Series: Leadership Series
Level: Advanced
Products: Accounting Hub, AI Portfolio, Appian, Connected Maintenance, Contracted Procurement, CoPilot, Dispatch Advisor, Expert Fuel, Fleet Hub, Freight Audit & Payment, Freight Marketplace, Freight Marketplace/ Freight Audit & Payment, Freight Procurement, Freight Sourcing, Freight Sourcing/Freight Procurement/Spot Freight, Freight Visibility, Fuel Dispatch, Innovative TMS, Mapping/ Mileage & Routing APIs, Market Insights, Network Insights, PC*Miler, Reveal, Road Call, Smart Workflow, Tender Evaluation, Time Slot Management, Real-time Yard Mgmt, Spot Procurement, TMT Fleet Maintenance, TMT Service Center, TMW.Suite TMS, Transport Assignment, Transport Execution, Transportation Cloud, Trimble NEXT, Trimble TMS for Shippers, TruckMate TMS, TruETA, Vusion
Audience: CEO/Owners, CFO/Controllers, CIO, CTO/ Operations/ Logistics, Fleet Managers, IT/Business Tech, Operations, Owners/Operators, Technology Leaders, VP Transportation (Shipper)

 

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