This session equips transportation technology leaders with the strategies and communication skills to effectively pitch technology investments to C-suite executives. Attendees will gain insights into the priorities and concerns of CEOs, CFOs, and owners; learn to frame technology investments in terms of business outcomes; and develop compelling narratives that connect technology to strategic goals. The session will also cover how to quantify ROI and address tough questions.

1. Understand the priorities and concerns of C-suite executives when evaluating technology investments.
2. Develop compelling narratives that align technology investments with overall business strategy and quantify ROI.
3. Effectively communicate the value of technology proposals and address executive questions and objections.